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Audience/circulation

Johnston Press appoints Senior Director of Brand and Product Marketing
News

Johnston Press appoints Senior Director of Brand and Product Marketing

Johnston Press plc has announced the appointment of Terry McGrath to the newly created role of Senior Director of Brand and Product Marketing.

22/10/2014

RFP to be issued this month for new audience measurement system
News

RFP to be issued this month for new audience measurement system

Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen

21/10/2014

App Discoverability - Q&A
Q&A

App Discoverability - Q&A

Yesterday, Rebekah Billingsley presented an InPublishing ‘Top Tips Webinar’, entitled ‘How To Improve The Discoverability Of Your Digital Magazine’. In the Q&A session that followed Rebekah’s presentation, we ran out of time before all the questions

By Rebekah Billingsley  |  15/10/2014

Using Social Media to Drive Copy Sales
FEATURE

Using Social Media to Drive Copy Sales

Publicising a forthcoming issue helps increase copy sales. Kind of obvious really. One arena where pre-publicity, if handled well, can lead to big uplifts is social media. The key, says Amanda MacArthur, is doing it well!

By Amanda MacArthur  |  23/09/2014

Jan-June 2014 ABCs: a media buyer’s view
ANALYSIS

Jan-June 2014 ABCs: a media buyer’s view

With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how re

By Jamie Higginson  |  23/09/2014

10 ways to grow your revenue per subscriber
FEATURE

10 ways to grow your revenue per subscriber

With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.

By Carolyn Morgan  |  23/09/2014

Change Comes, Painfully, to the US Newsstand Channel
VIEW FROM THE STATES

Change Comes, Painfully, to the US Newsstand Channel

The US newsstand industry is in disaster recovery mode, writes Karlene Lukovitz, following the late-May demise of the nation's second-largest wholesaler, Source Interlink Distribution (SID), which had an estimated 30% share of the magazine retail dis

By Karlene Lukovitz  |  14/07/2014

Search 2014 - The Nexus of Technology and User Intent
FEATURE

Search 2014 - The Nexus of Technology and User Intent

The past twelve months have seen a significant reconfiguration of algorithms, as search engines seek to hone search results through a better understanding of user intent. Some of these changes have gone unnoticed by the casual observer, but writes Am

By Amanda Watlington  |  14/07/2014

Get engaged not dumped
FEATURE

Get engaged not dumped

However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, w

By Julian Thorne  |  14/07/2014

What’s stopping you launching a free title?
SUPPLIER PROFILE

What’s stopping you launching a free title?

Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and

By James Evelegh  |  19/05/2014

July-Dec 2013 ABCs: a media buyer’s view
ANALYSIS

July-Dec 2013 ABCs: a media buyer’s view

The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaborat

By Jamie Higginson  |  19/03/2014

Free daily newspapers
FEATURE

Free daily newspapers

Regional daily newspapers were once proud to sell 100% of their copies. Today, the London Evening Standard is totally free, and other big city dailies are starting to give thousands away. Steve Dyson reports.

By Steve Dyson  |  19/03/2014

Reaching the hard-to-reach
SUPPLIER PROFILE

Reaching the hard-to-reach

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel

By James Evelegh  |  19/03/2014

How to build your app subscriptions
FEATURE

How to build your app subscriptions

Despite all the hype, sales of digital magazines are still dwarfed by sales of print. But, critically, the digital channel is a growing one and, writes Jess Burney, publishers like Immediate Media are working hard to develop it further.

By Jess Burney  |  19/03/2014

The new old kid on the postal block
SUPPLIER PROFILE

The new old kid on the postal block

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albe

By James Evelegh  |  25/01/2014

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