The live streaming partnership marks an expansion of Bloomberg’s digital video strategy, extending the network’s reach to Twitter’s global audience.
“We continue to invest aggressively in innovative distribution models in order to deliver the most critical business and financial news and information to our audience of busy, on-the-go, global executives,” said Bloomberg Media CEO Justin B. Smith. “By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners."
“Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it,” said Anthony Noto, Twitter’s chief financial officer. "Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications."
At the outset of the partnership, Twitter will stream three of Bloomberg’s weekday TV shows:
Bloomberg West (M-F 6-7 PM ET / 3-4 PM PT): The network’s flagship technology program hosted by Emily Chang, airing live from San Francisco
What'd You Miss? (M-F 4-5 PM ET): At the close of the U.S. trading day, Joe Weisenthal takes viewers through the most important stories in global financial markets
With All Due Respect (M-F 5-6 PM ET): Prominent political journalists Mark Halperin and John Heilemann deliver analysis of the current election cycle