News 

2014 Customer Direct Awards – the winners

The PPA has named the winners of the 2014 PPA Customer Direct Awards, which celebrate the best digital and direct marketing in magazine media.

The winners were unveiled at a ceremony at the Montcalm Marble Arch on 6 November attended by around 300 industry professionals.

Dennis Publishing took home four trophies on the night, including Magazine of the Year (Consumer) for Cyclist. The business Magazine of the Year went to Farmers Weekly from Reed Business Information, which also won the award for Best Use of Data.

Time Inc (UK) scooped three awards, while William Reed Business Media and Bauer Media each claimed two.

The awards ceremony followed the full-day Customer Direct Conference, which was opened by keynote speaker Chris Duncan, Chief Marketing Officer of News UK, and explored the key issues in subscriptions marketing.

Customer Direct 2014: The Winners:

 

CUSTOMER DIRECT MAGAZINE OF THE YEAR (CONSUMER)

Sponsored by Quadrant Subscription Services

Cyclist – Dennis Publishing

CUSTOMER DIRECT MAGAZINE OF THE YEAR (BUSINESS)

Sponsored by Quadrant Subscription Services

Farmers Weekly – Reed Business Information

IN-MAGAZINE PROMOTION OF THE YEAR

Sponsored by CDS Global

Strip Series Adverts – Time Inc (UK)

CUSTOMER DIRECT MARKETING TEAM OF THE YEAR

Sponsored by ESCO

William Reed Business Media – William Reed Business Media

BEST USE OF DATA

Sponsored by Circdata

Behaviourally Targeted Emails – New Scientist, Reed Business Information

CUSTOMER DIRECT MARKETER OF THE YEAR

Sponsored by Asendia

Susan Rogers – Bauer Media

BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET

Sponsored by Clock

Auto Express 25 Years – Dennis Publishing

EMAIL MARKETING CAMPAIGN OF THE YEAR

Sponsored by Adestra

Daily and Weekly Deals Structured Testing - Time Inc. (UK)

ECOMMERCE INNOVATION OF THE YEAR

Sponsored by Readly

Project FRED – William Reed Business Media

ONLINE CAMPAIGN OF THE YEAR

Sponsored by Xcetra Media

Conversion Rate Optimisation for Magazinesdirect.com – Time Inc. (UK)

OFFLINE CAMPAIGN OF THE YEAR

Sponsored by DHP

Match Magazine and Muller Kids Corner - Bauer Media

INTEGRATED MARKETING CAMPAIGN OF THE YEAR

Sponsored by Jellyfish

Auto Express 25 Years – Dennis Publishing

CUSTOMER RETENTION STRATEGY OF THE YEAR

Sponsored by Dovetail Services

Chasing the Holy Grail of 6 Month DDs: A Lifetime Value Campaign – The Week, Dennis Publishing

About PPA

The PPA says: “The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. The PPA has more than 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”