Comprising both current Acast employees and new hires specifically recruited for the role — currently based in the UK, US and Sweden — this new division will develop and help implement audience growth strategies for Acast’s Creator Network podcasts.
Members of the new growth division will report into their local Creator Network Directors and be supported by a wider insights team, including Mike Wood, Acast’s Director of Audience Development Insights. There are also plans in place to appoint people to growth roles across more of Acast’s markets globally, says the company.
This new data-driven department will also work closely with Acast’s own product team, growing podcasters' audiences through the latest advancements in podcast technology — alongside more traditional marketing and best-practise show growth strategies.
While the current set-up already assists a wide range of podcaster needs, including show growth, says Acast, the new growth division’s sole focus will be on expanding podcasts’ listenership — offering Acast’s podcasters a dedicated resource for growing and scaling their show.
Veronika Taylor, Senior Vice President of Acast’s Creator Network said: “We want to work with the best podcasts and we want to help them grow with data-driven strategies to reach their full potential. The insights we uncover — and the subsequent application of those — will benefit the many thousands of podcasts that are part of our network globally, supporting their discovery, growth, and subsequent successes.”
You can find out more about Acast in our Publishing Services Directory.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.