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ASOS Magazine celebrates its 100th issue

ASOS this week celebrates the 100th issue of the ASOS Magazine with its first-ever paid-for edition.

ASOS Magazine celebrates its 100th issue

Available for £1 on ASOS.com from yesterday, ASOS’s quarterly customer loyalty magazine (which regular customers will continue to receive for free) was first established in 2007 and has grown to become one of the leading UK fashion titles with an ABC of 453,287.

Known, say the publishers, for working with artists on the brink of something incredible, it has over the years featured an array of now A-list talent including Jennifer Lawrence, Taylor Swift, Elle Fanning, Solange Knowles and John Boyega.

The celebratory 100th issue spotlights four stellar cover stars who are all shining lights in their respective fields: singer and BRIT Award-winner Jorja Smith; UK rapper J Hus; Maisie Williams, the Bristol-born actor and Riverdale’s Cole Sprouse.

Francesca Babb, Editor-in-Chief, ASOS Magazine, said, “We’re enormously proud of what has been achieved by the ASOS magazine over the past 11 years. When the magazine launched 100 issues ago, social media was in its infancy and we were that rare place within ASOS where content and fashion could live together. Since then, as platforms have developed and our own circulation has grown both in the UK and internationally, the magazine’s remit has changed to become one of pure inspiration. Now with our first-ever paid-for edition, those new to ASOS can see for themselves what it’s all about.”

Each edition of ASOS Magazine, which is also distributed in France, Germany and the US, focuses on helping ASOS’ customers better understand the brand behind the clothes, says ASOS.

Also featuring in this the Spring 2018 issue are ASOS Insider and Riotgal artist Sophia Tassew, musician and fashion star Rina Sawayama, young Hollywood actor Charlie Plummer, spoken word rapper Kojey Radical and teen US pop phenomenon Billie Eilish.