News 

Bauer Media’s www.parkers.co.uk’s abc-e results

Parkers.co.uk, the car buying web site owned by Bauer Media, has revealed its latest abc-e result, which, says the publisher, demonstrates the strength of the Parker’s brand, even within the context of an extremely tough car market.

The abc-e result reveals:-

* Parkers.co.uk now has 1,204,198 Unique users

* Users create 23,521,625 page impressions

Kieren Puffett, Editor of Parker’s comments:- 

“We are delighted with the latest abc-e figures, which prove that our ability to remain at the top of the motorist’s news agenda is having a hugely positive impact on our web traffic.”

“Over the last few months Parker’s have broken some front page stories, achieving unprecedented coverage in national and broadcast media.  A prime example was our expose on used cars becoming more expensive than new, and at Parker’s, we have also been ready to fight the consumer’s corner, commentating on important issues, such as the Government’s current scrappage scheme.”                                         

“Parker’s will continue to offer the most comprehensive, user friendly, and actionable advice and information for motorists.   It is telling that some of our key competitors are not currently releasing their official traffic figures.”

It has been an eventful year for Parker’s online, with the site having undergone a complete redesign, which will culminate with a new look home page, going live during June 2009.

More innovation will follow, says the publisher; new web features in development include a section for company car drivers, offering this audience of over four million motorists the best expert advice for choosing and running their car.

About Bauer

Bauer says: “Bauer Media's portfolio of powerful media brands touch over nineteen million UK adults every week, connecting audiences with excellent content, whenever, wherever, and however they want.  In print, on radio, tv, or online, Bauer Media spans  over eighty influential brand names,  covering a diverse range of interests, including heat, GRAZIA, Closer, Motor Cycle News, FHM, Parker’s, MATCH!, Magic 105.4, Kiss 100, Kerrang!, Q Radio and the Big City Network (our group of 20 locally connected radio stations). No other media group in the UK can provide access to millions of personal audience relationships, or offer the breadth and depth of our award-winning cross-platform brands. Our unique insight into the markets and consumers we serve allows us to work closely with our clients to develop innovative solutions that truly create a difference.”