Content in the magazine will be more relevant to the month it is on sale, rather than a month ahead. According to Immediate Media, the move has been made in response to feedback from readers, who expressed an increased desire to cook in tune with the season.
The January issue, priced at £3.99, promises readers a healthy start to 2015, with content including a 3-day diet plan, a free 5-a-day wall chart, and an ‘in season’ section featuring earthy, robust root vegetables, as well as the hot new food trends for the year.
Lorna East, Publisher of BBC Good Food Magazine, says: “BBC Good Food has remained the market-leading food magazine for 25 years because we publish the best, triple-tested recipes that work first time and make the most of seasonal and British produce. We listen avidly to what readers tell us about their shopping and cooking habits but we also felt instinctively that our publishing strategy was delivering content slightly out of sync with the seasons. Now we’ve corrected that. By publishing a special 25th birthday issue last October we actually switched to ‘real time’ from November onwards but only the eagle-eyed would have noticed that amongst the noise of Christmas content during that period. The change is now more apparent as our New Year healthy content appears in the January issue, rather than the February one, as was the case in the past. We do understand that many of our readers like to get organised for significant occasions such as Valentine’s Day or Easter, for example, so we remain committed to offering the very best of what to cook now and what to plan for, in every issue.”
