The account will work alongside Bloomberg’s daily Brexit Bulletin newsletter, which already reaches thousands of subscribers, say the publishers.
@Brexit joins Bloomberg's family of memorable Twitter handles including @business, @markets, @technology, @luxury and @economics.
It began tweeting Sunday in the lead-up to Theresa May's speech at the conservative party conference. In a memo to the newsroom, Bloomberg's digital news managing editor for EMEA, Adam Blenford said: "I'm delighted to say that we have a brand new social channel to shout about today: @Brexit is the latest addition to our family of snappily named Twitter handles."
"Since the referendum vote on June 23 we've seen strong and continued interest in the Brexit saga across all platforms, with audiences flocking to a series of market-moving scoops, interviews, explainers, analysis and graphics. The success of the daily Brexit Bulletin newsletter encouraged us to expand to new platforms and led us towards Twitter, a real-time outlet with an engaged audience that is a great fit for our output. Now we're up and running we hope @Brexit will be a perfect always-on companion to the daily newsletter."
"We launched on Sunday with a fun GIF playing on Theresa May’s well-known slogan “Brexit means Brexit,” and within a few hours we were already closing in on 1,000 followers. The London digital team is looking forward to working with Brexit editor Simon Kennedy and others around the newsroom as we seek new ways to tell the story that will define Britain and the EU for years to come."