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bunkered unveils new brand identity

bunkered, a Scottish golf media brand, has unveiled a fresh new look as it seeks to grow audiences across the UK and worldwide.

bunkered unveils new brand identity
Bryce Ritchie: “The bunkered brand has never been stronger and we are ready to take the next step across all platforms.”

Launched in 1995, the title publishes golf news, interviews, equipment reviews, tuition and more, all delivered with a uniquely Scottish twist, say the publishers. The magazine and its parent company PSP Media Group were acquired in 2019 by DC Thomson.

Building on the success of its print edition, the brand has expanded into the digital media landscape in recent years. According to DC Thomson, the magazine’s companion website,, has grown by over 230% in the last five years, whilst its social media channels have a combined audience of more than 100,000. Its podcast was named the ‘Best Sport Podcast’ by the Publisher Podcast Awards (and has just been shortlisted for the 2022 awards).

bunkered’s new brand identity was designed in partnership with Glasgow-based creative marketing agency Material. The new wordmark is incorporated into all of the brand’s key touchpoints. These include bunkered magazine,, The bunkered Podcast, bunkered LIVE, bunkered Golf Breaks, social media platforms and YouTube channel.

bunkered editor Bryce Ritchie explained: “We have been considering a new look for some time and this feels like the perfect opportunity to introduce it. The bunkered brand has never been stronger and we are ready to take the next step across all platforms, consolidating our status within Scotland whilst also increasing our footprint across the UK and beyond.

“We have already made a significant investment in the resources we need to take us to the next level – in terms of staff, technology and more – and we will continue to do so. This is a hugely exciting time to be part of bunkered.”

Head of Brand Marketing at DC Thomson, Kevin McQuillan, added: “Over the last 28 years, bunkered has become recognised by golfers across Scotland as the leading media platform for golf. It was vital that this brand refresh effectively represents the many platforms that bunkered now extends across.

“Material produced a great response to our brief. The new look brings greater consistency, puts golf visually at the heart of every extension and provides a strong foundation on which bunkered can grow its audiences across the UK and internationally in the years ahead.”

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