The companies will collaborate to deliver what they describe as “unique subscriber acquisition functionality” focused on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.
It is expected that the partnership will allow publishers to quickly optimise the targeting and acquisition of subscribers from their websites.
Magazine publishers continue to explore innovative ways of growing their subscriber numbers as retail sales and advertising revenue remain under pressure, says CDS Global. The use of data to create targeted, behaviour-driven subscriber acquisition strategies at scale via their websites can help publishers add an important channel to their direct marketing.
“I am delighted to be working with Jonathan and his talented team. The technology they have developed will drive subscription sales and supports our strategy of working with progressive partners and using innovation to help publishers,” said Mark Judd, Managing Director of CDS Global UK and Australia
Zeddit’s technology focuses on getting magazine content in front of the right people more often and optimising the conversion of website visitors into magazine subscribers. Moving to personalised subscription offers for website visitors based on a range of attributes has substantial potential to unlock revenue from anonymous traffic, says Zeddit.
This new partnership will bring Zeddit services directly to CDS Global clients, delivering new opportunities to widen the top of the funnel and lower CPA.
“By partnering with CDS Global, Zeddit is helping to improve subscriber conversion for the magazine industry,” said Jonathan Harris, CEO/founder, Zeddit. “Combining our technology with CDS Global’s world-class business processes means that together we can extend the reach of our innovative solutions.”
Links / further reading: CDS Global