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Launch: new parenting title

The Chelsea Magazine Company will launch a new parenting publication called ‘Having a Baby’.

Launch: new parenting title
Kate Freud: “This super-useful guide will help expectant and new parents make crucial decisions and open their eyes to the wealth of amazing products out there.” Photograph: Omar Lopez on Unsplash.

This annual, glossy publication, from the team behind Baby magazine and ‘The Ultimate Baby Book’, will debut on newsstands in September 2022. This new launch will be promoted in major retailers and supported by a campaign across social and digital platforms, say the publishers.

Having a Baby is a new guide on what to buy and covers buggies and baby carriers, baby safety, maternal health and wellbeing, eco approaches to parenting, mum and baby beauty and lots more.

“Among the many daunting aspects of having a baby is knowing what you need to buy. This super-useful guide will help expectant and new parents make crucial decisions and open their eyes to the wealth of amazing products out there,” says Kate Freud, editor-at-large of Baby magazine.

The Chelsea Magazine Company has a portfolio of parenting publications and websites, including The Ultimate Baby Book, The Guide to Independent Schools and Independent School Parent.


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