The Discovery Club weekly newsletter will feature a new artist every Friday, including an exclusive design to download and colour, an artist interview, and extras like discount codes for the artists designs. The newsletter costs £3.98 per month.
With only 13 issues of Colouring Heaven per year, and hundreds of artists hoping to be featured in the magazine, says Anthem, the brand team have created Discovery Club as a way to introduce as many emerging artists as possible.
The first artist to appear is Rob Roskam, a Dutch illustrator who specialises in botanical designs.
Creative Director of Colouring Heaven, Jenny Cook, said: “I am so happy to finally be able to get more fantastic artists into the spotlight! Every month it is so difficult to choose just one to highlight in the magazine, so with Discovery Club our audience can meet many more talented artists and get to know their work. We’re excited to get going with this new venture and get more people involved with the Colouring Heaven brand.”