In the newsletter, Prospect’s creative director Mike Turner, who designs the cover with input from the editorial team, explains the artistry involved from inception to final publication.
He said: “Prospect’s cover images are usually photographed objects and it’s an approach that makes the magazine stand out. We want to share our creative world with subscribers, demonstrating the thought processes, imagination and creativity that go into each issue. The feedback so far has been incredibly positive.”
"On the Cover” joins Prospect's existing suite of newsletters, which includes "The Culture", "The Insider", and "The Round-up".
Its introduction is part of Prospect's broader digital transformation strategy which during the past year has seen the launch of a redesigned website, an enhanced mobile app, and a new podcast series: "Media Confidential".
Mark Beard, CEO of Prospect, said: "Our digital transformation is about reaching our audience in innovative ways. “On the Cover” exemplifies our commitment to not only inform but also to inspire and engage our subscribers and provide the best possible value proposition for our most loyal and committed readers.
“This newsletter is one of many initiatives we are working on that are designed to bolster the value of a subscription to Prospect and we hope the subscriber-only launches we have in the pipeline will surprise and delight.”
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