Egmont launches Toy Story magazine

Egmont, the specialist children’s publisher, has announced the launch of the new Disney/Pixar Toy Story magazine.

The title will, says Egmont, make a stunning addition to its portfolio of Disney titles and is a testament to its long standing and successful relationship with Disney. The monthly magazine will be on sale from the 21st of July 2010, in celebration of the launch of Toy Story 3 in cinemas across the UK.

Toy Story magazine will be targeted at the core readership of 4-7 year old boys, with an initial print run of 100,000. Each edition will be 24 pages in length, apart from a special bumper launch edition, which will be 28 pages. The magazine will feature content from one of the most successful animated franchises of all time.

Content will include original comic stories, real world fact files and activities such as games, puzzles and colouring. The Toy Story brand is known for its sense of adventure and humour, whilst also promoting friendship and teamwork. These ideals are expressed throughout the magazine as the popular Buzz Lightyear and Sheriff Woody join a host of new and exciting characters.

“We are delighted to announce the launch of the Toy Story magazine and are extremely proud to add such a loved and respected brand to our magazine portfolio,” comments Alison David, Commercial Director of Egmont UK. “This publication is sure to be a hit as the children and their parents continue to seek new ways to engage with the story and characters, especially over the summer holiday period.”

Toy Story Magazine will go on sale the 21st July 2010 at all good retailers – priced at £3.50.

About Egmont UK

Egmont says: “Egmont is the UK’s top specialist children’s publisher selling more than 25 million books and 12 million magazines each year. The company is home to some of the world’s best loved authors, illustrators and characters such as Michael Morpurgo, Andy Stanton, Michelle Magorian, Julia Donaldson, Winnie-the-Pooh, Wallace & Gromit, Tintin, Mr Men, Thomas the Tank Engine, Barbie, Waybuloo and Ben 10. Egmont’s Classic Comic archive includes Roy of the Rovers, Battle, Whizzer & Chips and Misty.

Egmont UK is part of the Egmont Group, which was founded in 1878. It is Scandinavia’s leading media group and Europe’s largest children’s publisher telling stories through books, magazines, film, TV, music, games and mobile in 30 countries throughout the world.”