For the first time in its history, the Evening Standard will publish on a weekend and bank holiday in order to make the most of the Jubilee celebrations and be available to the crowds of people expected to fill the capital’s streets during the long weekend from 2-5 June.
Sponsored by Lloyds Bank, which is the Bespoke Platinum Partner of the Platinum Jubilee Pageant, the one-off special edition details everything people need to know to make the most of the special weekend, and takes a look back at some of the highlights of the first 70 years of the Queen’s reign.
Including a retrospective look at some of the Evening Standard’s royal front pages from across the decades, the edition gives a detailed guide to what’s on throughout the capital during the bank holiday weekend.
The edition will make use of the Evening Standard’s established vendor network on the streets of London, with branded uniforms providing further standout for Lloyds Bank.
The Evening Standard’s in-house content team, Studio27, has produced the special edition with the Lloyds Bank campaign planned by Zenith and Lloyds creative produced by Adam and Eve.
Charles Yardley, Evening Standard CEO said: “The Queen’s Platinum Jubilee presented the Evening Standard with a unique opportunity to celebrate with Londoners at a very special time for our city by printing on a bank holiday for the very first time. I am thrilled that we were able to bring the Jubilee Standard to the capital’s revellers over the course of the long weekend and share all the information they need to mark this once-in-a-lifetime in style. It is even better that we have been able to do so by working hand-in-hand with Lloyds Bank who are woven into the fabric of the weekend’s pageantry.”
Richard Warren, Director, Marketing Communications at Lloyds Banking Group said: “Lloyds Bank is incredibly proud to be the Bespoke Platinum Partner of the Platinum Jubilee Pageant. To be able to work with the Evening Standard on this unique souvenir issue, celebrating Her Majesty’s 70 year reign, is a perfect opportunity for us to show our support and excitement for the Platinum Jubilee Pageant weekend, and to celebrate Her Majesty’s lifetime of commitment and service. We can’t wait for the celebrations to begin.”
Natalie Cummins, CEO Zenith UK said: “We are really happy with this initiative to celebrate Lloyds Bank’s partnership with the Platinum Jubilee Pageant. It’s great that the Evening Standard have gone the extra mile and partnered with us over the bank holiday: reaching hundreds of thousands of people in central London celebrating this historic weekend.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.