Forbes acquires Camerama

Forbes Media yesterday announced the acquisition of the private photo sharing app Camerama.

Financial terms of the deal were not disclosed. Effective immediately, the founder of Camerama Salah Akram Zalatimo will join the company as VP of Mobile Products, reporting to Forbes Media Chief Product Officer Lewis D’Vorkin. Mr Zalatimo will assume the responsibility of building on Forbes’ mobile strategy by developing a platform of apps for the company, leveraging the core technology that served as the foundation of Camerama.

“Salah brings with him a unique set of skills, experiences and assets. He’s been a founder of a business, he has the technical know-how and the data-driven mindset that will help Forbes expand its growth in mobile apps,” said Lewis D’Vorkin. “Our goal is to build passionate communities under the Forbes umbrella – the kind that marketers want to reach and that generate valuable and relevant content.”

“What attracts me to Forbes is the bold and visionary management team that has embraced the transition from traditional to digital media. While many companies continue to struggle, Forbes has thrived,” said Salah Zalatimo. “I’m excited to take what we have developed in Camerama and add to it the talented team and the resources of Forbes. This combination uniquely positions us to lead the development of mobile-first apps for niche social networks rooted in the Forbes brand.”

Mr Zalatimo founded Camerama in 2014. After specializing in media for the management consulting firm McKinsey & Company, he worked as an independent consultant for several of the world’s leading media companies, including Bertelsmann, Sony Music and The New York Times. He earned his BA and MBA from Columbia University.