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Forbes launches ForbesLife.com

Forbes Media today launched the company’s new vertical – ForbesLife.com. The luxury lifestyle website is a digital extension of ForbesLife, Forbes’ luxury lifestyle magazine.

ForbesLife.com’s sponsors include Houlihan Lawrence, Zenith, GRAFF, Vertu and Airbus Corporate Jets.

ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe – including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches & Jewelyry, Tech, Food & Drink, Arts, and Video.

ForbesLife.com is optimised for desktop, mobile and tablet devices. The app-like navigation is highly visual and its faster loading pages responsively adjust to a browser’s width on desktop and mobile devices.

“Forbes magazine is about achieving success, ForbesLife is about enjoying,” said Michael Solomon, Editor of ForbesLife. “We’re thrilled to give ForbesLife a richer, deeper existence with the launch of the site as it allows us to broaden our coverage of the luxury market, leverage our extensive global contributor base and bring the content to life in new and innovative ways.”

According to Forbes, ForbesLife.com is editorially curated, from top to bottom. All articles, videos and photos are selected by a team of editors. Forbes.com will provide cross-promotional opportunities for ForbesLife.com content.

ForbesLife.com will target both consumers and marketers alike. There will be one display ad featured per article on ForbesLife.com.

In September 2014, ForbesLife is expected to launch a mobile app – a redesigned version of the magazine that links to related, original and updated content on ForbesLife.com.