Since joining Forbes in 2019 as Group Vice President, Brand and Demand Marketing, Schlesinger has re-architected the company’s go-to-market strategy, introducing best practices and new CRM and other digital tools to increase efficiencies and streamline operations, says Forbes. She works closely with all aspects of the organisation, including editorial and digital, as well as the teams responsible for Forbes’ BrandVoice, Insights and ForbesLIVE offerings.
“In just under one year, Lynn's built a centre of excellence at Forbes for brand and demand marketing,” Sibley said. “Building off her tech chops, deep industry experience and proven track record of success, she'll continue to transform our business as we step into a new decade with a go-to-market approach that drives our brand partners’ business goals.”
In her new role reporting to Sibley, Schlesinger assumes responsibility for the company’s brand marketing, demand-generation, audience acquisition, insights and strategy, integrated marketing and design development.
“Forbes celebrates entrepreneurs who have made it and those who aspire to make it, and brands want to be at the centre of those conversations,” Schlesinger said. “We’re committed to harnessing the full power of the Forbes brand with smart, creative and human storytelling that balances data and technology and strikes a chord that allows our marketing partners to grow their businesses.”
Schlesinger’s expertise in omni-channel marketing, planning, strategy and brand development stem from her years at Neustar where she was a Forbes client. She has also worked for Bloomberg Businessweek, Infotrieve, MarketShare and NYSE.