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FourFourTwo and Ballr form strategic partnership

FourFourTwo, Haymarket’s football magazine brand, has agreed a strategic partnership with live football fantasy app Ballr.

Following a successful collaboration on the recent launch of Ballr into Asia, this extended partnership will include FourFourTwo integrating Ballr into its commercial opportunities for global clients across advertising, sponsorship and live events. FourFourTwo content will also be delivered to Ballr users via the app and social media channels.

FourFourTwo global brand director Andy Jackson says: “This is a genuinely exciting partnership for us as it complements our core business perfectly, offering our readers and our commercial partners an extension into live gaming – with fans connecting and competing globally for great prizes in real time for free. Having worked with the Ballr team closely on their Asian launch I believe this season will see a huge growth for the game thanks to the club and league partnerships they have formed, and I look forward to FourFourTwo helping fuel that growth.”

Sam Jones, CEO and founder of Ballr says: “Ballr are thrilled to be partnering with the best football magazine brand in the world. We believe the Ballr real-time game is a great fit for their community of informed, global football fans who are also tech-savvy and always looking for new ways to engage in live games. Our free platform helps fans connect to friends, as well as giving them the opportunity to win prizes and money-can’t-buy experiences such as VIP match experiences and signed memorabilia. This partnership also helps Ballr grow our community by accessing FourFourTwo's world-class content, as well as reaching some of the leading brands in the world that FourFourTwo have worked with for years."

Ballr was founded in Singapore in 2016 and the company has offices in Singapore and Hong Kong. Ballr is a free gaming platform for fans to connect, compete and communicate during real-time sporting events.

During a live football match, Ballr captures real-time data relating to thousands of micro moments including every pass, tackle, shot, foul, assist, goal. Ballr converts each discrete event into a point value. This forms the basis of a video game people can play on their smartphone against millions of other fans in real time. Game winners then receive experiences and prizes such as VIP match tickets and signed memorabilia.

Ballr have partnerships with leagues and clubs that include LaLiga, Juventus and Manchester City delivering weekly prizes and experiences and recently made headlines with a promotional tour of Asia with the Class of ‘92.