Future buys Mozo

Future plc this week announces the acquisition of Mozo, a leading Australian personal finance comparison site.

Future buys Mozo
Zillah Byng-Thorne: “We are seeing the increasing convergence of content and price comparison.”

Mozo is recognised for simplifying the money maze by providing insightful expert written content and best in class product data that save consumers time and money, says its new owners.

Based in Sydney, Mozo has been operating in the money marketplace for over a decade. FY20 was a record year with over 20% revenue growth to AUS$11m.

According to Future, the acquisition will support its global growth ambition by:

  • Enabling a price comparison revenue stream as a spoke to its wheel
  • A new financial services content vertical in Australia
  • Substantially growing Mozo’s share of the market by extending access to Future’s audiences and accelerating growth through SEO best practice

Zillah Byng-Thorne, CEO of Future, said: “We’re delighted to be adding MoZo to the Future family. We are seeing the increasing convergence of content and price comparison and this acquisition supports our global growth ambition in this area.

“We believe Future’s expertise in search and proprietary tech platform, combined with the taxonomy and price comparison expertise in new content areas could provide a market leading combination.

“Mozo is a great cultural fit for Future – they are disruptors who produce fantastic financial content and advice with the passion and dedication that comes from being part of the audience and genuinely loving what you are writing about.”

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