NEWS 

Future celebrates Amazon Prime Day results

Future plc last week announced record-breaking Amazon Prime Day results. Future's advertising and eCommerce partners benefited from record traffic and transactions, says the company.

Future celebrates Amazon Prime Day results
Zillah Byng-Thorne: “The relationship we’ve built with our customers consistently leads to higher sales for our retail partners.”

Throughout the 48-hour Amazon Prime Day event, Future’s performance surged to a record-high, engaging and connecting over 4.3M global users (an increase of over 100% YoY) which resulted in an estimated 100k transactions worth over £5M/$6.2M for its retail partners, says Future.

Zillah Byng-Thorne, Future's Chief Executive, said: “We are incredibly proud of the results we’ve driven for our retail partners throughout Amazon Prime Day. Our trusted editorial content attracts consumers who are already in-market for a specific product and who use our reviews to inform their purchase decision. The relationship we’ve built with our customers consistently leads to higher sales for our retail partners.”

Jason Kemp, Future’s eCommerce Managing Director, said: “Our audience come to us for a trusted view on the best products and also the best deals over promotional events like Prime Day. Our retail partners rely on us to send them highly-qualified, well-informed prospects who convert into customers at exceptionally high rates. We deliver this through the expertise of our editorial teams and our proprietary technology platform which enables the prices of all the deals we find to be updated in close to real-time across all our brands.”