Following the success of The Marie Claire Edit, says Future, Marie Claire UK has created a new beauty shopping platform launching exclusively with Net-a-Porter.
Net-a-Porter stocks more than 200 specialist beauty brands, including the likes of Dr Barbara Sturm, Augustinus Bader, La Mer, Summer Fridays, Medik8 and Tata Harper. There are also limited edition fragrances and candles from brands including Byredo, Le Labo, Jo Malone and Diptyque.
The Marie Claire Edit now ranks for over 18.5k key luxury fashion shopping terms and has expanded the site into offering beauty products to its customers exclusively with Net-a-Porter. The launch of beauty on The Edit is a way to connect the final dot in the Marie Claire ecommerce ecosystem, say the publishers.
Working exclusively with Net-a-Porter for launch, Marie Claire Beauty Edit combines beauty and makeup brands with the expertise of Marie Claire’s editorial team creating content and curating the latest trends and inspirational shopping.
The site is launching with digital assets produced by luxury fashion photographer Kyle Galvin and styled by Marie Claire’s Contributing Fashion Editor, Sarah-Rose Harrison.
The Marie Claire Beauty Edit is led and created by Emily Ferguson eCommerce Director, in collaboration with the wider editorial team, and Marie Claire’s Beauty Editor Katie Thomas.
It also offers a new point of purchase, leveraging Marie Claire’s digital reach in beauty, which, according to the publishers, delivers strong SEO by targeting all long-tail keyword shopping terms.
Emily Ferguson eCommerce Director of Marie Claire, says: “Launching beauty on the Edit has helped me with my long term objectives of creating a 360 approach to ecommerce on the Marie Claire platform.”
Caroline Stent, MD of Marie Claire, says: “Extending into beauty is a natural and exciting next step for Marie Claire Edit. Alongside Beauty Drawer and VIP, today's launch further cements our position as the UK's No.1 fashion and beauty media brand. Importantly, it also enables us to offer our loyal community an ever more sophisticated and rewarding shopping experience.”
Katie Thomas, Beauty Editor Marie Claire, says: “I am beyond thrilled that we are launching Beauty onto the Marie Claire Edit. It has been so incredibly successful for fashion and I just know that it'll be the same for the beauty channel. The fact that we are launching with Net-A-Porter means that we are able to kick off this endeavour with some of the most exciting, innovative and well-loved brands in the world.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.