Good Food has announced a media partnership with The Food Foundation’s Bang In Some Beans campaign, a nationwide initiative aiming to double UK bean consumption by 2028 and improve the nation’s health.
Led by The Food Foundation and Veg Power, and funded by The National Lottery Community Fund, the campaign champions beans as affordable, versatile nutritional powerhouses packed with protein, fibre and essential micronutrients, says the publisher.
As part of its commitment, Good Food says it will be promoting beans, pulses and legumes across their editorial content including:
- Recipe collections featuring meals enhanced with beans
- A social video series showing how to add beans to everyday meals, alongside adding #banginsomebeans in existing social content
- A print feature showcasing recipes that can easily include beans
- Food Foundation appearances at Good Food Shows
The commitment comes at a crucial time for public health. Despite growing awareness of their benefits, beans remain significantly under-consumed in the UK, with the average person eating just one portion per week. Meanwhile, only 4% of UK adults consume the recommended amount of fibre needed to support good health.
By joining the Bang In Some Beans campaign, Good Food says it is helping make beans more visible, accessible and appealing while supporting healthier diets across the UK.
The pledge also supports environmental goals. Beans have a substantially lower carbon footprint than many other protein sources and play an important role in regenerative agriculture. Their nitrogen-fixing properties improve soil health, reduce reliance on fertilisers and help support biodiversity, the publisher continued.
Since launching in November 2025, the Bang In Some Beans campaign has continued to build momentum across the food industry. The initiative now includes businesses and organisations across the UK including Aldi, Iceland and Subway committed to promoting beans.
Lulu Grimes, head of brand trust at Good Food, said: "We're delighted to be Bang In Some Beans' first major media partner. We've been quietly working beans, pulses and legumes into our recipes for years, because they're one of the easiest wins for adding fibre and protein to meals while being planet friendly. It’s the easiest of wins: stir them through whatever's already in the pan and you've added a plant to the dish without changing your routine. They're also one of the few ingredients that earn their place at every meal, from beans on toast at breakfast to a lunchtime salad, a brownie for tea and the base of tonight's dinner. Partnering with the campaign is a chance to bring our existing commitment together with a bigger campaign, and to show home cooks just how many delicious and exciting ways there are to get more beans into their diets."
Jo Ralling, head of campaigns at The Food Foundation, said: "It's very exciting that Good Food are joining the Bang In Some Beans campaign as our first major media partner, and will be using their multiple platforms to get the UK eating more beans, pulses and legumes. Not only are they great for the planet and human health they are a great source of affordable protein which is so important when so many families are struggling with soaring food bills. The bean revolution is building momentum, and I am really looking forward to working with Good Food on some great ideas and innovations to get more beans on the menu in a whole host of delicious combinations."
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