The recently rebranded Guitar.com says it has launched Guitar.com Originals with two new cross-platform video franchises and has launched on TikTok for the first time.
Since its inception, Guitar.com says it has provided audiences with insight and opinion around the latest gear, artists and trends in the guitar world. Guitar.com Originals has been created to expand on Guitar.com’s commitment to creating experiences for guitarists, music obsessives and industry.
60 Seconds is a mobile-first Guitar.com Originals series that provides a quick and informative snapshot of the latest and greatest gear on the market, added the publisher. In just one minute, Guitar.com says it will blast through the most useful takeaways and sonic examples a guitarist needs to make an informed buying choice, without any of the waffle. New episodes will be released every week.
Guitar.com’s second new series, Guitar Shopping… Guitar.com says its favourite musicians head to a guitar store and explore the racks and pedal cabinets for audiences to gain an insight into the artist’s gear highs and lows, the instruments that have defined their creative journeys and the guitars that they can’t live without. New episodes will be released every month.
Soon, Guitar.com says it will release more new series diving into the world of artists and their stories.
Alongside these two new series, continued the publisher, Guitar.com has launched on TikTok (@guitardotcom), bringing 60 Seconds and Guitar Shopping to the platform alongside tailored content that will entertain, inform and inspire new generations of guitar fans across the world.
In early August Guitar.com rebranded with a vibrant new identity rolled out across all channels, reflecting the energy and creativity of Guitar.com’s audiences and the emerging and legacy talent the brand continues to champion. In a new step, Guitar.com also launched an industry hub at Guitar.com/industry - a bespoke destination for industry professionals, featuring the latest news, expert industry analysis, and a job board.
With 60 Seconds and Guitar Shopping, the new home on TikTok, a dynamic rebrand and new industry hub, Guitar.com says it has furthered its ambition to connect with global audiences through inclusive, entertaining and authentic brand experiences attracting young guitar enthusiasts and new brand partners across the world.
Holly Bishop, chief operating & commercial officer of NME Networks says, “We’re thrilled to introduce Guitar.com Originals as the next step in Guitar.com’s evolution following the recent rebrand, and we can’t wait to showcase all of our video content to new audiences on TikTok. Both 60 Seconds and Guitar Shopping will harness Guitar.com’s expansive appetite for delivering engaging, entertaining and informative video content that continues to define why Guitar.com is the destination for all things guitar.”Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.