Hearst announces death of Terry Mansfield

Terence G. Mansfield, the former president and CEO of the National Magazine Company, Hearst’s international publishing arm in the UK, died March 28 in London. He was 81.

Hearst announces death of Terry Mansfield
Frank A. Bennack, Jr: “Terry was an international publishing icon.”

Mansfield was awarded the CBE in 2002 for his service to the magazine industry and was the first non-American to serve on Hearst’s board of directors.

“Terry was a brilliant global strategist and valued member of our board and extended corporate family,” said Steven R. Swartz, president and chief executive officer of Hearst. “His passion and commitment to build the Hearst brand abroad were integral to our international growth.”

“Terry was an international publishing icon,” said Frank A. Bennack, Jr., executive vice chairman and former chief executive officer of Hearst. “His career spanned half a century and included magazine publishing activities in almost 40 countries. As the first non-American director on Hearst’s board, Terry brought a global perspective that few could match. His excitement about the business was infectious and eternal.”

“Terry was one of the best judges and coaches of editorial talent that I have known,” said Gilbert C. Maurer, director and former chief operating officer of Hearst. “As a result, Hearst UK’s magazine titles were among the best in the nation. Talents like his are rare, and the magazine industry will miss him.”

Mansfield served in the RAF for two years, stationed on Christmas Island in the Pacific, where he worked within the Forces Broadcasting Service.

He began his 50-year career in advertising and publishing in 1961 at Condé Nast, where he worked as an assistant advertising manager and sales rep on Photography, House & Gardens, Wine & Food, Men in Vogue and Vogue magazines. In 1966, he moved to Queen magazine, where he stayed for three years before Queen was acquired by National Magazine Company in 1969.

While at National Magazine Company, he had ascending advertising sales roles at Harper’s BAZAAR, which became Harper’s & Queen when the two magazines merged. He rose to become the magazine’s publisher for five years, before being promoted to a succession of management roles in the company. He was named president and CEO in 2002, following a decades-long tenure as managing director of National Magazine Company. Though he retired officially in 2003, he remained a consultant to Hearst, focusing on new business development and scouting young talent across the UK and in Europe.

Mansfield was also a member of Hearst’s board of directors for almost 10 years, starting in 1993. In taking on Hearst board duties, Mansfield became the first non-American to be so appointed in the corporation’s then 106-year-old history.

Along the way, Mansfield also served as chairman of COMAG UK, the magazine distribution company jointly owned by Hearst and Condé Nast, for eight years, starting in 1984.

He once calculated that over the course of his career in magazines, he had conducted business in at least 38 countries.

Mansfield received numerous civic and industry honours, including the Freedom of the City of London award, the accolade of Publishing Personality of the Year and, in 2001, the Marcus Morris Award in recognition of his outstanding career contributions to magazine publishing.

He is survived by his wife, Helen, two daughters, Victoria and Anna, and their respective families.