Launched in October, Hearst UK began offering customers instant digital access to current issues for new print subscribers across all their brands. Immediately upon purchasing a new subscription, consumers are able to securely access the specially-designed digital edition on any device.
“We led the charge with publishers and partners in the U.S. to reimagine the Instant Start experience and are thrilled to work with the Hearst UK team to add this service for all of their brands,” said Blake Pollard, VP and Co-Founder at eMagazines. “eMagazines is focused on innovative ways to help publishers and agents sell more subscriptions and increase digital engagement. Consumers expect immediate gratification when purchasing online, and we have created a solution that allows new subscribers to start reading within seconds,” said Pollard.
“The team at eMagazines has been wonderful to work with and we are very excited about the instant digital access initiative,” said Digital Marketing Director at Hearst UK, Seema Kumari, adding, “Our goal is to grow subscriptions and give subscribers the best possible user experience. By implementing instant digital access through the eMagazines solution, our new print subscribers are able to enjoy current issues right away.”
eMagazines secures publishers’ content with its proprietary system and optimizes both content and design for consuming on mobile devices. Through a web-based progressive app, says the company, consumers are able to read reimagined digital versions of magazines across their devices, including an interactive desktop version so that magazine content can be easily enjoyed on larger screens.
eMagazines’ three properties include eMagazines, a technology that transforms print products into mobile experiences; the eMags Digital Newsstand, which sells and delivers digital editions of magazines; and eMags Rewards, a rewards program that leverages the eMagazines platform to engage and reward customer loyalty.
Hearst UK publishes 23 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping.
You can find out more about eMagazines in our Publishing Services Directory.