HELLO! has announced the launch of a new YouTube series premised on trending GEO and SEO search queries in the fashion, beauty and lifestyle space. Style Surgery will be a fortnightly show, says the publisher, presented by stylist Karen Williams in conversation with a rolling panel of guests - from HELLO!’s in house editorial team and its network of well-known voices.
The first two episodes feature Lauren Ramsay, H Fashion’s digital editor, Laura Puddy, stylist and broadcaster and Adeola Boyega, makeup artist and beauty expert, discussing some of the most pressing questions of the summer in conversation with Karen.
The publisher says with a mandate to deliver a prescription to feel fabulous, the long form show is a snappy and informative format, leaning on Karen’s experience and the expertise of her guests. With tactical animations that highlight brand and product mentions throughout the show, the content is actionable and a practical way for consumers to put the experts’ tips into motion and add to basket.
HELLO! says the content will be supported by a 360-marketing plan across its brand universe reaching out to its 38 million strong community, including social edits to its 1 million plus audience, in-magazine and digital articles, syndicated content and PR.
Style Surgery launched on HELLO!’s YouTube channel yesterday (Tuesday 11th August) with the first episode, Summer Solutions: what to wear, where?
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
