Immediate Media chooses Air Business for international distribution

Air Business, the global distribution, fulfilment and subscriptions management company, has won the contract to provide international distribution for Immediate Media Co’s special interest magazine titles.

Immediate Media chooses Air Business for international distribution

Radio Times, Top Gear and BBC Good Food are among the 37 of Immediate’s titles being sent worldwide. Following a selection process, Immediate concluded that Air Business was the best partner for handling its international distribution.

The first magazine distribution went live just over a week after the contract was awarded. This was followed by the transfer of all Immediate’s titles to Air Business from its previous suppliers in under one month.

Air Business devised a bespoke operational process for each of Immediate’s individual titles to meet stringent service level agreements. Radio Times, for example, required a swift turnaround process in order to reach expatriate markets in countries such as France and Switzerland on time. Air Business’ tailored solution has enabled the magazine to be collected from its printers, fulfilled and mailed within a short nine-hour window.

Helen Ward, Subscriptions Director for Immediate, comments: “Our transition to Air Business was noticeably smooth and we are very pleased with the service. We are incredibly proud of our magazine portfolio so are delighted to be able to get our titles to our subscribers not just on time but actually ahead of their expectations. I look forward to developing our partnership with Air Business into the future.”

Adam Sherman, Air Business Group Managing Director, comments: “By working closely with Immediate and using our innovative processes and routing systems we have been able to deliver instant improvements for the publisher. The timescales were certainly challenging, but a robust transition plan and detailed data testing meant that everything has gone very smoothly.”