NEWS 

Immediate opts for sustainable wrapping

Immediate Media Co yesterday announced a new partnership with energy company Ecotricity to provide paper wrapping for all BBC Countryfile and BBC Wildlife magazine subscribers' copies from their June issues onwards.

Immediate opts for sustainable wrapping
Fergus Collins: “We’ve been looking for a long-term, sustainable and cost-effective replacement rather than a quick fix.” Photograph: Dhruva Reddy on Unsplash.

Marie Davies, Immediate Media, Managing Director Specialist, comments: “Having explored a number of alternatives to polywrap for some time, we are delighted to be able to introduce a paper-based solution, as a completely recyclable product has always been the preferred option. Our new partnership with Ecotricity, means that our Countryfile and Wildlife readers can dispose of the wrapping straight into recycling bins.

Andy Marshall, Immediate Media, Managing Director, says: “This is just one of a number of initiatives Immediate have been researching and testing and we will continue to explore sustainable solutions which work across all our brands to make sure we are as environmentally aware and friendly as possible.”

Founded in 1995, and built from just one windmill on a hill in Gloucestershire – Ecotricity was the world’s first green energy company, and now supplies power from the wind and sun to around 200,000 customers – business and domestic, across Britain, says Immediate Media.

Rachel Kent, Head of Campaigns and Causes, Ecotricity, added: “We’re excited to be working on this new project with Immediate – this is a great opportunity to support them on the road to sustainability and it’s fantastic to see them take this first step to reduce usage.”

Fergus Collins, Editor of BBC Countryfile Magazine, adds: “I’m absolutely delighted that we’re now plastic free. It’s not been a straightforward task as we’ve been looking for a long-term, sustainable and cost-effective replacement rather than a quick fix. It’s taken a great deal of research and investment and we could not have done it without the tremendous support of Ecotricity, the green-energy supplier.”

Paul McGuinness, Editor of BBC Wildlife Magazine, has said: “I couldn’t be happier that we’ve ditched plastic from BBC Wildlife Magazine. To change the way we package and distribute our magazines is a surprisingly complex undertaking, but a vital one. It’s been great to have the support of Ecotricity, who have been key in helping us make our dream of going plastic-free a reality”.