The course is managed by Avado group company Arch Apprentices and accredited by the British Computer Society.
The Academy programme is part of Incisive Media’s ongoing commitment to invest in careers for its staff, and to build valuable data skills within the business, says the company.
The four members of staff have been chosen from the publisher’s digital operations, product and campaign management, advertising operations and customer-data teams. This approach aims to ensure that these new skills are embedded across the business.
“Data in all its forms is the lifeblood of a media company, and this Academy will allow us to learn more and re-enforce our data management, visualisation, and business analyst skills and to use data more effectively.” said CEO Jonathon Whiteley. “I am delighted that we are able to make this investment to support our colleagues for the benefit of both their careers and the business.”
London-based Avado specialises in delivering training programmes in IT, digital, data, HR, leadership and finance roles.
Incisive’s quartet will learn a suite of new skills, including advanced analytical methods and big data analytics technology and tools, and how these methods and tools are applied to real-world business challenges.
The course will take 18 months to complete, after which the four will become fully-accredited data scientists.