This year’s International Content Marketing Awards received over 400 award entries from 100 agencies, representing work of over 200 brands and businesses, says the CMA. These entries came from 21 different countries, including nominations from UK, USA, Hong Kong, Australia, Sweden and Israel.
Mediacom were the biggest winners at this year’s Awards, winning four awards. Mediacom Beyond Advertising won both the Grand Prix, and the award for Best Non-Retail Consumer for The Power of Sport for Shell. This campaign used the movement of children playing football on a previously neglected pitch in Rio de Janeiro to power the floodlights, as well as giving them a safe space to play. Further award wins for Mediacom included Best Public Sector/Government for The British Army and Best B2B: Technology and Telecoms for their work with Dell.
Clare Hill, Managing Director, the Content Marketing Association, said: “This year’s CMA International Content Marketing Awards saw a record number of agency entrants, demonstrating the increasing significance of content marketing within wider marketing strategies. The diversity of entries spanning verticals, channels and geographical locations, demonstrates the growing power and influence of content marketing. It’s a great opportunity to celebrate a fantastic year of talent and creativity within the industry, and we look forward to seeing what next year will bring!”
John Brown Media were also rewarded for their work for John Lewis and Pets at Home. The agency won three awards: Best Consumer Membership for Pets at Home’s My VIP Magazine; Best Designer for John Lewis Edition and Best Photography for John Lewis’s Cook Edition. These award wins come off the back of an exciting year for the agency, which was acquired by Dentsu Aegis in May.
The full list of winners of the 2015 International Content Marketing Awards are:
Grand Prix – Shell – The Power of Sport – Mediacom Beyond Advertising
Best Automotive – Volvo Trucks – Volvo Trucks vs Koenigsegg – Spoon
Best Finance – Barclays – Barclays Editorial Board – Redwood
Best Travel – Tourism Ireland – Northern Ireland, Game of Thrones Territory – Publicis London
Best Membership (non-for-profit/charities/associations) – DNT (Norwegian Trekking Association) – Trial Memories of Norway – Geelmuyden Kiese
Best Consumer Membership – Pets at Home – My VIP magazine – John Brown Media
Best Retail Consumer – IKEA Israel – Big Brother – McCann Tel Aviv
Best Non-Retail Consumer – Shell – The Power of Sport – Mediacom Beyond Advertising
Best Public Sector/Government – The British Army – Changing the Face of the British Army – Mediacom
Best Internal – RBS – Outside>In – beetroot
Best Specialist – Argos – Toy Unboxings – AllTogetherNow
Best B2B: Industry and Manufacturing – Makino – Make What Matters – gyro
Best B2B: Professional and Financial Services – REED – REED Salary Guides 2015 – McCann Birmingham
Best B2B: Technology & Telecoms – Dell – Revenge of the (IT) Nerds – Mediacom Beyond Advertising
Best Brochure/Catalogue – John Lewis – John Lewis Baby – Sunday
Best Video – New Balance – New Balance See My Run – Almighty
Best Designer – John Lewis – John Lewis Edition – John Brown Media
Best Editor – Fujitsu – I-Global Intelligence for the CIO – Seven
Best Illustration – RICS – Modus – Sunday
Best Photography – John Lewis – Cook Edition – John Brown Media
Launch of the Year – Argos – Get Set Go Argos with #ArgosLive – AllTogetherNow
The Awards followed the sixth annual International Content Marketing Summit, which took place at Kings Place in London on December 3, 2015. Speakers included Conny Kalcher, VP Global Marketing, LEGO, Alistair Cotterill, EMEA Creative Lead, Instagram, Ed Couchman, Head of Agency Relations, Facebook and Stephen Rosenthal, Head of Social, Google.