Launch: Eleven Magazine

Eleven is a new bi-monthly digital football magazine app.

The first issue is available to download from Apple Newsstand and Google Play for iPad and tablets.

It features eleven editorials written by respected global football writers, and has regular opinion columnists Jonathan Wilson and Musa Okwonga.

Eleven delivers original football content through spectacular design and interactive features, say the publishers. It is about making this content cutting edge, available to readers all over the world, and being accessible to the fans.

Jim Ladbury, Co-founder, says: “Our belief is in the power of unique, intelligent, well-made content.

The aim is to package up great content from top football writers, and deliver a beautifully designed interactive magazine experience for the reader.

Our contributors are experts in their regions, brought in from around the world to uncover timeless stories that will resonate with every fan. Be it articles about coaching, tactics, football finance, scandal, tragedy or redemption.

Starting bi-monthly, Eleven is a regular antidote to the sensational and fly-by-night nature of football coverage in the mainstream media. It is a cerebral and sophisticated read for the digital generation. Eleven’s considered insight and analysis is based on the amazing stories that come to the fore when discussing the world’s most loved game.”

According to the publishers: Eleven is aimed at an educated, professional reader, between the ages of 20-60, and design-conscious, technology-savvy individuals. The Reader wants more than Fletch and Sav, and more than a world of gossip and rumour-mongering. They want depth.

The football audience is global. The world over, Eleven’s audience is broadminded, inquisitive, and a brand-conscious early adopter. They want insight and inspiration, a footballing friend that can give them news, features, interviews, video and unique story after story, in a good-looking, easily digestible digital format.