The global rebranding to Cafeyn follows the company’s recent expansion in the UK and its push into other international markets. The brand this week unveiled its new identity, which is designed to embody a strong brand promise - "Feel Free to be curious". Cafeyn aims to arouse people's curiosity and encourage users to take the time to reconnect properly with high quality information, says the company.
“In the wake of the music and video streaming platforms, Cafeyn intends to embody the third major axis of streaming, that of quality information. With Cafeyn, our aim is to create a strong brand to achieve our ambition to become, within the next couple of years, the European champion in information streaming,” explains Ari Assuied, CEO and Co-Founder of LeKiosk, now Cafeyn. “After several years of strong growth, this major step opens up new and promising opportunities for us."
In collaboration with international agency Sid Lee, Cafeyn has worked to develop a new visual universe. Inspired by the world of publishing, it uses bright, yet soothing colours that are intended to encourage consumers to take the time to make themselves comfortable with their mobile devices and read high quality information. Cafeyn says it wants to awaken readers’ curiosity and allow them to retreat into an information haven through a mindful and enlightening experience.
Since 2018 LeKiosk, now Cafeyn, has been providing unlimited access to its content library for £7.99 per month with a one month trial for £0.99.