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Mixed response from newsagents as Mirror increases cover prices

A forthcoming 10p cover price increase on all UK Saturday editions of the Daily Mirror has been welcomed by the NFRN.

From March 14 the price of the Mirror will move to 90p and with pro rata percentage terms applied, retailers will make 19.26p per copy.

Commenting, National President Martyn Brown said: “At meetings with Mirror Group Newspapers the NFRN has made it abundantly clear the difficult financial climate in which Federation members are operating as well as reminding them of the huge role they play in newspaper sales, given that independent retailer account for a 60 per cent market share.

“It is, therefore, pleasing that MGN executives have listened carefully to our concerns and recognise the valuable support that independent retailers give the Saturday paper in such a challenging marketplace.”

But, says the NFRN, newsagents in Scotland have been left scratching their heads after being advised that the price of the Monday to Friday edition will rise by 5p to 65p from Monday March 9 but that the pence per copy they will receive will move to 15.08p. This represents a cut in retail percentage terms from 23.8 per cent to 23.2 per cent.

Mr Brown said: “NFRN members in Scotland have previously enjoyed a higher margin than their UK counterparts on the Monday to Friday editions and are disappointed that this historical advantage is being removed."

In Ireland, from Monday March 9 the Monday to Friday edition will increase by 10 cents to a new price of €1.10 while the Saturday cover price will rise to €1.20 effective from March 14.