The Wilmslow Guardian will complement its portfolio of Cheshire titles, which include the adjacent market town of Knutsford. The publisher also has titles in Northwich, Winsford, Middlewich, Crewe, Nantwich and Warrington, providing extensive coverage of the county of Cheshire.
Carla Flynn, Editor of the Wilmslow Guardian, said: “This is an exciting time for the Guardian team and we’re relishing the opportunity to cover a new patch.
Local newspapers are at the heart of the community and we want to be at the heart of everything that happens in Wilmslow.
The Guardian brand is already well-established in neighbouring towns. Our newspapers are more than 160 years old and people trust us to be their eyes, ears and voice. We want to build that same great relationship with the residents of Wilmslow.
Through our printed title, website and social media, we want to champion everything that is great about Wilmslow, keep people informed about what’s going on in their area, campaign on their behalf and, of course, entertain.”
Commenting on the launch, Chris Hughes, Regional Managing Director for Newsquest North West Limited, said: “I am delighted to be launching a new paid for title into the vibrant market town of Wilmslow. We have been engaging with business leaders and community groups over recent weeks and our plans have been universally well received. We need to see this support transfer into action now, with businesses supporting the title with their advertising budgets and the people of Wilmslow purchasing the title on a weekly basis. I have every confidence we can make this launch a great success.”