Established in 2013, Family Traveller Magazine is a bi-monthly magazine providing parents with a one stop informed guide to the best family friendly destinations across the globe. Published by Ardent Media, the publication has had limited exposure to the UK retail market historically.
The target market is 30–50 year old mothers looking for aspiration, inspiration, tips and ideas on holidaying with families both in the UK and overseas.
James Beardow, Sales and Marketing Manager for Newssolutions, said: “We are delighted to be expanding our remit for Ardent Media. We have worked closely with the team at Family Traveller to expand distribution of this title nationwide. The title has already been trialed in retailers across the capital and has performed extremely well.”
Louise Whitburn, Financial Director at Family Traveller, said: “News UK have been very influential in developing the Family Traveller retail sales model. They spent time getting to know our product, and now having this good understanding of our target audience, are pro-active in offering insightful ideas, solutions and alternative routes to market.”