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Newsworks announces 2015 Planning Awards shortlist

This year’s Newsworks Planning Awards attracted a record 94 entries from 23 agencies, including ZenithOptimedia, Manning Gottlieb OMD, MediaCom, OMD UK, Mindshare, Goodstuff, BLUE 449 and PHD.

The client-agency jury, led by Jan Gooding, group brand director at Aviva, whittled down the entries to a shortlist of 34. The winners will be announced at a party at the Century Club on Wednesday 25 November 2015.

Jan Gooding said: “The panel and I were looking for really clever thinking and we weren’t disappointed. The shortlisted entries demonstrate a coherent logic, with real insight about their target audience which is carried right through to execution, not only in terms of creative but also with the choice of media channel. There’s absolutely no doubt that the industry is in good health – creativity is alive and well. I look forward to announcing the winners.”

Rufus Olins, chief executive of Newsworks, added: "Both the quantity and quality of the entries we received for this year’s Planning Awards has been remarkable. The originality and creativity shown by so many of these campaigns demonstrates what can be achieved within the realm of newsbrands. Our judges had their work cut out, but have selected a brilliant shortlist and very worthy winners.”

Shortlist:

BEST NEWSPAPER CAMPAIGN

Manning Gottlieb OMD - Virgin Holidays

Manning Gottlieb OMD - Waitrose

MediaCom - Sky

M2M - Paddy Power

The Story Lab - Kellogg’s

BEST NEWSBRAND CAMPAIGN

Goodstuff - SodaStream

MediaCom - Sky Sports

MediaCom - Sky

MediaCom – Subaru

Mindshare - Ford

OMD UK - Tourism Australia

BEST TOPICAL CAMPAIGN

BLUE 449 - Dixons Carphone

Mindshare - Unilever

OMD UK - Channel 4

PHD - HBO

PHD - Mondelez International

TABLET AWARD

Mindshare - Ford

PHD – Canon

Starcom - Dextro Energy

Omnimedia award

BLUE 449 - Dixons Carphone

MediaCom - dfs

M2M - Paddy Power

OMD UK - Carlsberg

PHD - Mondelez International

the7stars - P&O

ZenithOptimedia – Costa Coffee

BEST CONTENT PARTNERSHIP

Goodstuff - Yorkshire Tea

Manning Gottlieb OMD - John Lewis

Manning Gottlieb OMD - Specsavers

MediaCom - dfs

MediaCom - Sony Mobile

OMD UK - Cisco

PHD - Macmillan Cancer Support

UM London - Fuller’s