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Newsworks announces 2018 Planning Awards shortlist

This year's Newsworks Planning Awards attracted a record 104 entries from agencies including OMD, MediaCom, Bountiful Cow, Carat Manchester and Manning Gottlieb OMD, say the organisers.

Newsworks announces 2018 Planning Awards shortlist

The client-agency jury, led by Alessandra Bellini, Tesco's chief customer officer, whittled down the entries to a shortlist of 44.

Alessandra Bellini said: “Chairing the Newsworks Planning Awards has been a great experience and I’ve been really impressed by the standard of the entries submitted – which is no mean feat considering there were quite a few! While the shortlisted entries each demonstrate uniquely brave and creative ideas, almost all also share one thing: clear business results. It’s exciting and refreshing to see how newsbrands are being utilised to realise these ambitious targets. I look forward to congratulating the winners!”

Vanessa Clifford, CEO of Newsworks, added: “It’s been a record year for the Newsworks Planning Awards, with over 100 entries keeping our judging panel very busy. With such tough competition, the entries which have made the shortlist are – more than ever – stand-out examples of how advertisers can use newsbrands in innovative and imaginative ways to drive both long and short-term effects. Those that have been shortlisted should be very proud. Roll on awards night!”

The winners will be announced at a party at the Century Club on Thursday 29 November 2018.

The shortlist:

BEST NEWSPAPER CAMPAIGN

MediaCom – Tesco

Mindshare – Fox Networks Group

Mindshare – Nike

Mindshare – Three, iPhone

OMD – Channel 4

Wavemaker – BMW Group, MINI

BEST NEWSBRAND CAMPAIGN

Bountiful Cow – Movember

Carat Manchester – Halfords

Manning Gottlieb OMD – John Lewis

MediaCom – Cancer Research

OMD – Channel 4

OMD – Google Pixel

BEST TOPICAL CAMPAIGN

Blue 449 – KFC

Bountiful Cow – Movember

Initiative – Amazon

Manning Gottlieb OMD – John Lewis

MediaCom – Paddy Power

OMD – Channel 4

OMD – easyJet

EFFECTIVENESS AWARD

Carat Manchester – Halfords

Essence – Plusnet

Goodstuff – Yorkshire Tea

Manning Gottlieb OMD – John Lewis

Vizeum – The National Lottery

BEST USE OF INSIGHT

Carat Manchester – Halfords

MediaCom – Cancer Research

Vizeum – TSB

Wavemaker – BMW Group, MINI

Wavemaker – Vodafone

OMNIMEDIA AWARD

Bountiful Cow – Movember

Goodstuff – Yorkshire Tea

Havas Media – O2

OMD – Channel 4

PHD – Volkswagen UK

BEST CONTENT PARTNERSHIP

Bountiful Cow – ProperCorn

Carat Manchester – Halfords

Goodstuff – ITV

Greenhouse GroupM – Halifax

Manning Gottlieb OMD – John Lewis

MediaCom – Cancer Research

PLANNING WITH PAMCO AWARD

Starcom – Lidl

The Guardian – Gaming

The Guardian – PAMCo

The Guardian – William Hill