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NME partners with digital start-up Amondo

NME has partnered with the London-based start-up behind new platform Amondo to become the exclusive launch content partner for the site.

Amondo allows users to create visually rich, interactive stories from videos, photos and social posts and share them via the new Imprint format. (An Imprint is a collection of 25 photos, videos or pull quotes.)

NME has curated six Imprints documenting the best music and festivals of 2015 to launch on Amondo. Future NME Imprints will showcase new talent, gigs, artists and material from the magazine and NME.COM. Content from NME’s Imprints can be integrated into users’ own stories, allowing NME to become part of users’ experiences. NME will also use the Amondo platform as a new opportunity to create shareable and engaging content for the brand’s commercial partners.

The partnership feeds into NME’s strategy to work more closely with digital start-ups to launch new, innovative, digital products and follows NME’s recent collaboration with start-up Tapjet to build the new NME Daily app, which was recently named as ‘Best New App’ in Apple’s App Store.

Richard Giddings, head of new product development, Time Inc. UK, says: “NME is committed to working with start-ups and, as part of our on-going programme of new product development; we’re pleased to announce this partnership with Amondo. Our insight tells us that our audiences want the ability to co-create experiences with NME and Amondo opens up this opportunity.”

Charlie Buckle, co-founder of Amondo, adds: “Working with NME has been a great experience and has become central to our launch strategy. Amondo is about great experiences and shared passions, captured and shared in the new Imprint format. This relationship enables us to give our users exclusive photos, videos and short editorial features that add richness to their own festival experiences, and make their stories more engaging, immersive and shareable.”

To celebrate the launch on to Amondo, NME is running an exclusive competition on the platform, encouraging users to create Imprints of their perfect summer to be in with the chance of winning a VIP package to the NME Awards 2016 with Austin, Texas and a £50 iTunes voucher.