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Now, where was I?

Some books have particularly memorable opening lines. Moby Dick is one of them. James Evelegh settles down to read it on his phone...

By James Evelegh

Now, where was I?

Call me Ishmael. Some years ago – never mind how long precisely – having little or no money in my purse <phone rings>

“Hi Mum, yes, well… great day out, thanks for looking after the kids… <10 mins later> …yes, yes, all good, better go, love to Dad…”

Now, where was I?

… and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation. <ping – Instagram alert>

Oh, funny – love cat videos – haha – must share that. Now back to my book…

Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, … <email from Bob comes in>

Better see what he wants. Video! Great, wow, what a goal!! Shame I missed the game on Saturday. While I’m here, must see the other goals from last week, heard they were spectacular.

Try again 😊

… and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of me, that it requires a strong moral principle to prevent me from deliberately stepping into the street, and methodically knocking people’s hats off…

Just had a thought. Did I cc Margaret? Will be in trouble if I didn’t, just check now. I did! Phew. Wouldn’t be able to focus on this book with that hanging over me…

– then, I account it high time to get to sea as soon as I can. This is my substitute for pistol and ball. With a philosophical flourish Cato throws himself upon his sword; I quietly take to the ship. <ping – Chess.com>

Check! Damn! Didn’t see that coming. I think beelzebub666 has got me. See if I can get out of this somehow <5 mins later, move made>

… There is nothing surprising in this. If they but knew it, almost all men in their degree, some time or other, cherish very nearly the same feelings towards the ocean with me. <shout from downstairs, “lunch is ready!”>

“Coming!”

Didn’t take much of that in. Will try again later…

This week, the PPA, in conjunction with publishers and distributors, launched a campaign to promote print – ‘In the World’s Best Interests’.

Sajeeda Merali, CEO of the PPA, said: “This campaign isn’t about turning back the clock on digital, it’s about reminding people why print earns its place in the media mix too: the trust it carries, and the simple pleasure of uninterrupted reading.”

(One more thing: our next webinar, ‘5 Strategies Publishers Need to Thrive in an AI-Summarised World’, to be presented by AdvantageCS’s Philippe van Mastrigt, is on 10th November. Click here for more information and to register.)


You can catch James Evelegh’s regular column in the InPubWeekly newsletter, which you can register to receive here.