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Partwork Launch: Deadpool Graphic Novel Collection

Hachette Partworks has this week launched a new 80-part partwork, aimed at men aged 16 plus.

Partwork Launch: Deadpool Graphic Novel Collection

The publicity material put out by distributors Marketforce says: “Deadpool: unexpected, unbeatable, unbelievable star of screen and comic strip. Victim of madly malicious military experimentation, he was given the body of an adonis but skin like beef jerky and a face like a badly melted rubber mask of Harrison Ford. He is also pretty much indestructible and now the sexiest superhero of them all (although Tony Stark might beg to differ…). Getting the recognition he deserves, he's finally been given his own collection, gathering together for the first time his insane adventures as he tears the Marvel Universe a new one! Crammed with guest appearances by the Marvel’s finest heroes and bad guys – Deadpool will fight anyone and everyone if the price is right – and rich with features on the history of our chimmichanga-chugging bad muthafunster, this is perfect for comics fans who like their characters sharp of tongue and sword blade, and who look good in figure-hugging red. Deadpool: proving beauty isn’t just spandex deep.”

Partwork details:

• Publisher: Hachette Partworks

• Target Market: Men 16+

• On Sale: Wed 29th of August, 2018

• TV Advertising: £1 million campaign starts 29th August 2018, the collection will also be heavily supported on social media.

• No of Parts: 80 Parts

• RSV value of 1 customer who completes collection: £788.20

• Frequency: fortnightly

• SOR: Fully SOR

• Comparable titles: Warhammer Book Collection, 2000AD GN Collection, Assassins Creed Figurine Collection