The launch of GQ Middle East, the twenty-first edition of the title, will include a bi-lingual website, social media platforms, a monthly magazine and a series of events including the GQ Men of the Year Awards. It will be published under license agreement with ITP Media Group.
According to Condé Nast International, GQ Middle East will be an essential guide to style, culture and lifestyle for the modern men of the GCC. The Middle Eastern edition of GQ will focus on males between 28-45 years old, who are ambitious, fashionable and well educated. The brand will carry interviews with some of the most sought after, acclaimed – and often inaccessible – figures from the worlds of fashion, sport and entertainment. There will be insightful reports on key regional issues and columns sourced from locally respected influential men. Digitally, the content will predominantly be locally produced with a heavy focus on video, as consumption of the medium is the highest in the region.
Karina Dobrotvorskaya, President of Condé Nast New Markets and Editorial Director, Brand Development, commented, “The Arabian men’s fashion market is very dynamic. We see a growing appetite for luxury products and a real appreciation of craftsmanship, with huge respect for both heritage and contemporary brands. We believe that ITP has the experience, vision and enthusiasm to deliver GQ Middle East with its own unique voice across all platforms.”
Ali Akawi, CEO of ITP Media Group added, “We are pleased to announce the launch of GQ Middle East - our third brand with our partners, Condé Nast International. GQ is without doubt the most recognisable men’s media brand in the world, and our Middle East version will distinguish itself with quality writers and photographers, exclusive interviews, video production, in-depth analysis and commentary. GQ Middle East will not just report on the latest trends but its editorial team, with proven knowledge of the region, will actually set them.”
GQ Middle East is the twenty-first edition of the multimedia brand worldwide. GQ is published in the United States, Britain, France, Italy, Germany, Spain, South Africa, Russia, Japan, China, Taiwan, Mexico & Latin America, India, Korea, Brazil, Australia, Portugal, Turkey and Thailand.