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Vogue launches in Singapore as multi-platform brand

Vogue Singapore launches today, with its first print issue, digital platforms and a 360º digital experience, marking the 27th edition of Vogue globally.

Vogue launches in Singapore as multi-platform brand
Norman Tan: “We want to be a catalyst to drive positive change in Singapore and the region.”

Published in English, Vogue Singapore aims to establish itself as the region’s go-to fashion resource, a voice for positive change and a platform to elevate local creative talent, with intelligent and impactful content that celebrates Vogue’s new audience in Southeast Asia.

The launch print issue, available on newsstands today, features three collectible covers, with a triptych of Asian cover stars including Singaporean model, Diya Prabhakar, photographed by Bryan Huynh with CGI floral illustration by Rodolfo Hernandez; Chinese supermodel Ju Xiaowén photographed by Gregory Harris; and Japanese actress Nana Komatsu photographed by Fish Zhang. Themed ‘Arise’, the issue is a call to emerge and stand strong with optimism, with a bold and experimental design. From print through to digital, readers can expect scannable QR codes, as well as AR and VR content.

“We are living in unprecedented times. With Vogue Singapore’s launch, we want to be a catalyst to drive positive change in Singapore and the region by learning from the past while keeping our eyes firmly fixed on a better future,” says Norman Tan, Editor-in-Chief, Vogue Singapore. “Our mission is to craft a Vogue that is imaginative, inspirational and artful. Look forward to thought-provoking stories reimagined with digital innovation, with the people and culture of Southeast Asia in the spotlight.”

“It has been remarkable to see print regaining its importance in people’s everyday lives during the pandemic. Our readers are looking for beautiful imagery and great storytelling, for a unique combination of escapism and social awareness. While Vogue Singapore will be tech savvy and have a strong digital presence, print is still extremely important for Vogue,” says Karina Dobrotvorskaya, Executive Director, Editorial Development, Condé Nast. “The team has done a great job ensuring Vogue Singapore is personal and relevant to the local audience while keeping Vogue’s international standards. It is futuristic, bold and confident with a distinctive voice; a magazine for readers to collect and treasure.”

Vogue Singapore’s autumn/winter 2020 launch issue spotlights Singaporean personalities and their stories from all corners of life. In addition to the cover story with Prabhakar sharing her experiences of diversity and representation in the modeling industry, actress and producer Tan Kheng Hua opens up about pursuing a career in Hollywood at 50, and three foreign domestic workers in Singapore share their often unheard personal stories of sacrifice and hope.

Vogue Studio – the official launch event – invites guests to step into a digital 360º world shot by photographer Terry Gates featuring Xiaowén in 21 different looks. The all-day event includes various activations, including animated fashion shoots in Singapore’s futuristic gardens, live performances and more. Guests can tune into Singapore’s first Vogue Conversations hosted by American Vogue’s Editor-in-Chief and Condé Nast’s U.S. artistic director and global content advisor Anna Wintour and Norman Tan, discussing the future of fashion and technology.

Vogue Studio will also feature a prize draw for guests to win one of three experiences – digital couture garment by The Fabricant, a personal Christie’s Education seminar, or the Orchid dress designed by Robert Wun exclusively for Vogue Singapore – with all funds going to support local creatives through the Vogue Singapore Foundation.

The Vogue Singapore Foundation is a fundraising initiative established by Vogue Singapore with the mandate to elevate and support the local fashion industry through an annual monetary award, the Vogue Prize, coupled with education and mentoring from a collective of experts brought together by Vogue’s global network. Through both the Vogue Foundation and Vogue Prize, Vogue Singapore aims to achieve higher representation of Asian designers in the global fashion industry.

Readers can support the Vogue Foundation by subscribing to Club Vogue – a community who share Vogue Singapore’s mission to drive positive change. In addition to an annual print subscription to Vogue Singapore, access to exclusive events, and limited-edition products, a quarter of the membership fee goes to the Vogue Foundation.