The Hong Kong edition of Vogue will debut digitally and in print and will be published under a licence agreement with Rubicon Media Ltd. Vogue Hong Kong will strengthen the global brand’s presence on the Asian Continent, joining the sister titles of Mandarin, Japanese, Taiwanese, Korean, Thai and Indian editions of Vogue.
Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International said, “We are delighted to launch Vogue in Hong Kong. This magical city has long been a magnet for shoppers and a centre of taste and luxury in the heart of Greater China. With the launch of its own Vogue, Hong Kong truly steps up to the premiere league of fashion excellence.”
Hong Kong has a developed and growing economy as well as an established luxury market. The launch of Vogue in Hong Kong cements the region’s status as the leading centre for fashion and luxury retail within Asia, says Condé Nast International.
Markus Grindel, Managing Director Licensing at Condé Nast commented, “Hong Kong has a well-established media market with a strong appetite for luxury fashion and beauty among its sophisticated urban consumers - it’s a natural fit for Vogue and we are excited to partner with Desiree Au and her team to launch Vogue Hong Kong.”
Desiree Au has been appointed publisher of Vogue Hong Kong. Desiree Au is a Hong Kong born media veteran who has both edited and written for leading newspapers, including The Hong Kong Standard, the South China Morning Post and The International New York Times. Further editorial appointments will be announced in due course.
“My vision for Vogue Hong Kong is to nourish the creativity and individuality which exists in the city today. We are in the era of self-expression and authenticity, and Vogue’s curatorial voice is fitting for the modern woman in defining her individualism. The arrival of Vogue has been a long time in the making, and we are thrilled to now bring it to the region”, remarked Au.
Vogue Hong Kong plans to feature a blend of fashion, culture, art and lifestyle content that is accessible through its premium print magazine, website, social media, videos, and more. The print edition will be published in traditional Chinese language, with a bilingual website in both Chinese and English.
Vogue Hong Kong is the 26th edition of the magazine worldwide. Vogue is published in the United States, Britain, the Czech Republic and Slovakia, France, Italy, Germany, Spain, Russia, Japan, China mainland, China Taiwan, Mexico & Latin America, the Middle East, Korea, Brazil, Greece, Australia, Portugal, India, Turkey, Thailand, the Netherlands and Ukraine.