Ad production for two daily tabloids, seven weekly titles and four magazines will now be handled entirely by Midlands News Association.
Following in the footsteps of other publishers such as Guiton Group, Racing Post and Oldham Chronicle, CN Group made this decision to support the requirements of its commercial customers and meet their volume demands, now and in the future, says PCS.
Utilising Pulse from PCS, MNA will now create display ads for all the CN newspaper titles, as well as magazine ads and static digital ads. Under a service level agreement, the MNA will produce all ads for CN Group within three hours; most of which are expected to be done in less time.
Pulse is a browser-based advertising production tool for print and digital that allows ad bookings to be made, viewed and modified in Adobe InDesign. Customisable workflows mean that ads can be controlled by deadline, against positions and classifications or by status in the production process. According to PCS, close integration with the Knowledge Portfolio means publishers can offer fully interactive third party access for 24/7 ad production, making outsourcing management an easily achievable and viable possibility.
Phil Walker MD at PCS comments: “One of PCS’s strengths is helping clients to create efficiencies in the current competitive media marketplace. Partnering with MNA and using Pulse means we can facilitate a UK based hubbing workflow that delivers high quality work at reduced costs.”
CN Group chief executive Miller Hogg says: “Taking advantage of the larger, more flexible set up at the MNA can help us adapt to the demands of our customers. We are pleased with how MNA and PCS has worked with our team, delivering an on-time project that is already providing results.”