The partnership, driven by Q’s in-house editorial and commercial teams, will see the music magazine bring its readership closer to the action by producing commercial content to raise awareness of the 10-day festival and help drive ticket sales spanning across print, digital and social.
Q Magazine will create in-depth tailor-made branded coverage, kicking off with exclusive interviews with All Points East headliners Mumford & Sons and Bring Me The Horizon in the next issue of Q Magazine, out on March 12th.
The following issue of the magazine, out in April, will also feature an exclusive cover interview with an All Points East headliner, as well as a dedicated editorial spread on All Points East in the 2019 Q festival guide, all supported by online content.
Across the two weekends of the festival, audiences will be treated to exclusive access, backstage interviews and artist Instagram takeovers to bring the festival alive on Q’s platforms through the commercial partnership.
Abby Carvosso, Group MD Bauer Advertising, said: “Q is the ultimate guide to modern music and this commercial partnership will deliver on All Points East’s brief by creating tailor-made content with serious music credentials. Our insight and understanding of Q’s audience of music lovers, paired with our editorial & commercial expertise will place readers at the beating heart of All Points East through a creative campaign spanning print, digital, social and experiential.”
Ted Kessler, Editor of Q Magazine, said, “Q and All Points East’s musical dials are perfectly aligned with each other. This partnership will bring Q’s loyal audience closer to the acts both in the run-up to the festival and during the event. Fans will fans feel like they are a part of it before the gates are even open. Nobody will want to miss it.”
In the run up to All Points East, opening on Friday 24 May 2019, Q Magazine will feature more exclusive chats with headline acts in print and online.
The campaign runs from 12th February until 2nd June and was arranged directly between Q Magazine and All Points East promoters AEG. The creative campaign encompasses a combination of print, online and online.