Newsworks have reported that on the day that Her Majesty died, according to Ipsos Iris dashboard data, online traffic rose by 53%, registering close to 96 million page views, with a total of 122 million minutes (+42%) spent on news brand platforms.
News publishers reported circulation uplifts on the newsstand the next morning ranged between 60% to 100% compared to the previous week, Newsworks added.
Bumper editorial online and in print – which ranged from live blogs and royal tributes to special reports and commemorative issues – continued through the 11-day mourning period marking respect for the late sovereign’s duty and service and the accession of the new King.
On the day of the funeral itself news publishers experienced huge volumes of traffic with 87 million page views (+31%) and a total of 114 million minutes spent consuming the news online.
Jo Allan, Newsworks CEO, said: “The tone, tributes, and comprehensive coverage of the Queen’s death in news brands has been remarkable in marking Her Majesty’s life with such honour and affection.
“News brands perfectly captured the sense of emotion across the country and have shown that when it comes to moments of huge significance how integral high-quality journalism is to the national conversation.”
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