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Sainsbury’s magazine launches Bake

Sainsbury’s magazine has launched a brand-new spin-off magazine, called Bake, published by Seven.

Bake is to launch on 14th October. The new publication is exclusively available in all Sainsbury’s supermarkets and online, displayed next to the parent title, Sainsbury’s magazine. The title will be on sale for 8 weeks.

Tapping into the current trend for all things baking-related, Bake – the first in a new series of one-shot magazines – will appeal to all those pining for sweet treats now that this year’s Great British Bake Off has ended, says Seven.

The 124-page magazine has a cover price of £2.50 and contains over 80 recipes from your famous bakers, including Bake Off winners Jo Wheatley, John Whaite and Frances Quinn.

As well as great recipes, readers will learn how to turn their baking hobby into a business, and pick up insider tips and techniques from the best bakers in the UK. Plus, there’s a 15-page festive baking section so they can get ahead of the game for Christmas. From small and simple bakes to high-impact showstoppers, there’s a bake here for everyone, say the publishers.