Following the recent news that Say Media is to sell off its owned and operated properties to focus on third-party publishers comes the announcement that the company has commoditised its biggest asset: its ability to develop technology that not only caters directly to the needs of journalists, storytellers and readers, but also the 21st century digital marketer.
Creating highly accessible editorial experiences focused on driving reader engagement rather than simply inflating page views, Tempest includes innovative features such as editor-friendly smart layouts, premium advertising and device-agnostic article pages, says Say Media. It provides an engaging and authentic way for advertisers and marketers to be part of the reader experience on any size device, making rich media adverts an integral part of the digital magazine environment.
One of the biggest benefits Tempest delivers is the opportunity to generate incremental revenue. It offers a wide range of monetisation options, while also fully incorporating Say Media’s premium rich advertising and content marketing solutions to bring additional revenue to publishers.
With no technology to purchase or maintain, the platform also leaves publishers with more resources to create content, and opens the door to beautifully designed websites, says the company, which are optimised for mobile devices.
“Tempest is an award-winning publishing platform designed to create rich editorial experiences that bring content front and centre,” said Matt Sanchez, Co-Founder and CEO, Say Media. “Unlike a general purpose CMS, it is built from the ground up to support the specific needs of the modern digital magazine.
“We partner with leading digital magazines to give them a best-in-class publishing platform and professional services, allowing them to focus on their content, their readers, and their business instead of their technology. The content looks great on Tempest and we give authors and editors the best tools to create rich interactive stories.”
Sanchez was also keen to emphasise that the Tempest platform will be continually improved. Plus it is fully hosted by Say Media, giving publishers reliability and scalability, while removing hosting and web development costs.
The announcement coincides with the re-launch of Apetogentleman.com, the latest site to transition onto Tempest.
About Say Media
Say Media says: “Say Media is dedicated to supporting independent publishers through state of the art technology and a range of advertising solutions. Tempest, the company’s next generation content management system, caters to the needs of storytellers, marketers, and readers with editor-friendly smart layouts, premium advertising and device-agnostic article pages and is quickly becoming a sought after publishing solution for digital magazines around the world. And Say Media works closely with marketers, offering a range of premium advertising products and sponsored content solutions all designed to align with editorial, captivate readers and flow seamlessly within the Tempest environment.”