In the issue, on sale this week, Sir Mo answers readers’ questions, discusses his favourite victory and stars in a fun and bright retro cover shoot, recreating how he might have looked in 1993, the year the magazine launched. In addition, he came up with the idea for a feature on how to get kids of all ages to be more active, a topic that both he and Runner’s World are passionate about, says Hearst UK.
According to the publishers, the last set of ABC results saw Runner’s World account for 72% of all sales of UK running magazines. The magazine has been the official London Marathon Pacing Partner for the past 20 years.
Alun Williams, Managing Director of Men’s Lifestyle, Health & Fitness, commented: “Great storytelling, reporting, design and photography are the cornerstones to our success and keep the Runner’s World readers coming back for more. We know they trust and value the content we create; equally, our advertisers know they are reaching a highly-engaged, passionate and affluent audience. In the competitive health and fitness market, Runner’s World continues to stand the test of time.”
Andy Dixon, Editor of Runner’s World, said: “Runner’s World has continued to evolve over the past 25 years, but its mission has stayed the same – to provide the best advice and inspiration to help our loyal readers get fit, healthy and happy. In celebration of a fantastic 25 years, we wanted the UK’s most successful distance runner to guest edit and create a landmark cover that was truly memorable – and I think we’ve achieved that. We’re already looking forward to our 50th anniversary!”